Privacy Policy

Last Updated: September 25, 2026

Simply Cakes & Cupcakes (“Simply Cakes,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, place an order, contact us, or otherwise interact with our business.

Information We Collect

We may collect personal information you provide to us, including your name, email address, phone number, billing and delivery address, payment and transaction information, and order or purchase details.

We may also collect information you provide when requesting a quote, placing a custom order, contacting customer service, or communicating with us by phone, email, or text message.

When you visit our website, certain technical information may be collected automatically, including your IP address, browser type, device information, cookies, pages viewed, and interactions with our website.

How We Use Your Information

We may use personal information to process and fulfill orders, process payments, arrange pickup and delivery, provide order confirmations and updates, respond to questions and customer service requests, and communicate regarding custom cake or dessert inquiries.

We may also use information to send transactional text messages or emails, send promotional or marketing communications when appropriate consent has been provided, detect or prevent fraud, protect our business, improve our website and services, and comply with applicable legal obligations.

SMS/Text Messaging

If you provide your phone number and consent to receive text messages from Simply Cakes & Cupcakes, we may send you text messages related to your inquiries, orders, customer service, pickup or delivery updates, and other communications you have requested.

If you separately consent to marketing messages, we may also send promotional SMS communications.

Message frequency may vary. Message and data rates may apply. You may opt out of receiving SMS messages at any time by replying STOP. You may reply HELP for assistance.

SMS consent is not shared with third parties or affiliates. We do not sell or share SMS consent or phone numbers with third parties or affiliates for their marketing purposes.

Opting out of SMS marketing does not prevent us from contacting you through other methods when necessary to complete or service an order.

How We Share Personal Information

We may provide personal information to service providers that help us operate our business. These may include ecommerce and website providers, payment processors, delivery and fulfillment services, communications providers, analytics providers, and other vendors performing services on our behalf.

Our online store, for example, is powered by Shopify.

Service providers may access personal information only as necessary to provide their services to us and are subject to their own privacy and security obligations.

We may also disclose information when required by law, regulation, subpoena, court order, or another lawful request, or when reasonably necessary to protect our business, customers, employees, or rights.

SMS consent is not shared with third parties or affiliates.

Cookies and Analytics

Our website may use cookies and similar technologies to operate properly, remember preferences, understand website usage, measure performance, and improve our services.

Third-party services we use, including Shopify and analytics or advertising providers, may also use cookies or similar technologies according to their own privacy policies.

You may control cookies through your browser settings and, where available, through privacy or cookie controls provided on our website.

Advertising and Marketing

We may use certain information to measure advertising performance or provide advertising that may be relevant to our customers.

We may work with advertising and analytics providers for these purposes. Where required by law, we will provide appropriate choices regarding the use or sharing of personal information for targeted advertising.

We do not sell or share SMS consent information for third-party marketing purposes.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business and transaction records, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to request access to, correction of, or deletion of certain personal information.

California residents may also have additional rights under applicable California privacy laws.

To submit a privacy request, please contact us using the information below.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Children's Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13.

Third-Party Services

Our website may contain links to or use services provided by third parties. Their privacy practices are governed by their own privacy policies, and we encourage you to review those policies.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, technology, services, or legal requirements.

When changes are made, we will update the “Last Updated” date at the top of this policy.

Contact Us

If you have questions about this Privacy Policy or would like to make a privacy request, please contact:

Simply Cakes & Cupcakes
24002 Vía Fabricante #401
Mission Viejo, CA 92691
United States

Email: info@simplythecupcake.com